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November 12, 2012

Faith in the Future and the Office of Catholic Education Launch Comprehensive Marketing Campaign,

Campaign seeks to educate and empower students and parents to choose the Catholic high school in the Archdiocese of Philadelphia that best meets their needs

Faith in the Future, the first-of-its-kind independent foundation providing strategic management and operational oversight for the 17 Catholic high schools in the Archdiocese of Philadelphia, in collaboration with the Office of Catholic Education (OCE), today announced the launch of Choose My Future. This new marketing initiative focuses on driving awareness, increasing visits, and boosting enrollment in the Philadelphia area's Catholic high schools. Choose My Future highlights the benefits of Catholic education at the secondary level through radio and online advertising, a microsite enabling Open House registration for all 17 schools. In addition, upgrades to the OCE website will provide important application and registration information to students and parents.

"Faith in the Future is steadfastly committed to changing the way we conduct business and recruit students to our Philadelphia area Catholic high schools," said Samuel Casey Carter, Chief Executive Officer of the Faith in the Future. "Choose My Future will continue our work toward growing enrollment and is part of a larger effort to reinvigorate Catholic education and re-engage our enthusiastic and devoted alumni by highlighting the individual excellence and collective greatness of the Catholic high schools in the Archdiocese of Philadelphia."

The Choose My Future microsite will feature an inspiring video showcasing - and differentiating - the Catholic high school experience within the Archdiocese of Philadelphia. The video, entitled "We Believe," embodies the academics, athletics, service, faith, sense of community and passion that more than 14,000 students feel for their Catholic high schools.

"The 'We Believe' video highlights the unique opportunities that our Catholic high school system provides through a combination of high quality education, athletics and faith in a nurturing environment that encourages collaboration and cultivates a lifelong relationship between our students and their schools," said Carter. "As part of our renewed promise to students and parents, we will incorporate many of the best practices seen at these individual schools into the entire system to ensure that students desiring a Catholic education know about all of the great things being offered by our Catholic high schools today."

To view "We Believe" or to register for an upcoming Open House at any of our 17 Catholic high schools, please visit To learn more about Catholic high schools within the Archdiocese of Philadelphia, visit For more information about the Faith in the Future and its support of these high schools, please visit


Meredith Wilson
Communications Specialist

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